CLIP is a bulk entity resolution engine used for one time deduplication and to meet any incremental matching requirements for identifying unique customer records across various products and lines of businesses. Normally used by business users for the rst time creation of customer master or golden record of the customer, CLIP is required for End of Day processing to reconcile the incremental additions / updates of the customer records with the customer master. To Identify linkages, databases don't match up as each data source stores the data in its own format and has its own primary identi er. Clusters and groupings based on demographics or any other user de ned criteria can be used for better target segmentation.

CLIP can play a pivotal role for establishing record linkages where there is no single unique Identifier across the data sources.

Deduplication: Help identify and resolve duplicate records on large volumes of data
Flexibility in configuring the match tolerance of parameters
Accomodate diverse and custom identifiers
Provision to Indicate the matching criteria (Matching Rule Proļ¬le)
Support to transform data from disparate data sources
Seamless integration with other systems supporting SOA
Super fast processing speed with recursive clustering approach
Creation of UCIC (Unique Customer Identification Code)
360 degree view: Unique customers across products and lines of businesses
Support for Cluster match criteria (Cluster Rule Profile)
Support for efficient Operations (Log and Performance Monitoring)
Creation of Golden Record
Creation of Family ID
PosTag - Manual verification and decision support dashboard
Bulk Deduplication
  • Identify & Resolve duplicates n Large volumes of data
Unique Customer Identification Code (UCIC)
  • Identify Unique customers and assign unique ID
  • 360 degree view
Segmentation Analysis
  • House-holding and segmentation analysis
  • Identify linkages
Group Exposure
  • Identify customers across products and lines of business
Cross-Sell and Up-Sell: Prospects Data
  • Identify Prospects and Profiling