Householding is grouping together of entities into "family units". It involves discovering relationships across customer base and build a family tree with other related entities. It is essentially a deductive linkage of records based on common attributes.

Aggregate and view interrelationships among entities: Capture relationships of entities and thereby provide comprehensive view of the entity at RCA level.

Householding and Family id creation.

  • Householding
  • Customer segmentation
  • Data-driven Marketing:
    Know more about your customers. Cross-sell and Up-sell the right product to the right group of customers at the right time